Puff PieceJohn Safran
Puff Piece
by John Safran · first published 2021
2mentions
1recommended by
2HN commenters
2021–2023first – last mentioned
50% recommend50% neutral
Wild, hilarious and thought-provoking, Puff Piece is a probing look into Big Tobacco and the vaping industry, and how words can be literally a matter of life and death. The folks that bring you Marlboro – Philip Morris – are wheezing, slowly dying. Cigarettes are out of favour with everyone, from world governments and investors to, increasingly, smokers. So, what’s their plan? Prepare to be dazzled. Or, at the very least, befuddled. Philip Morris has announced they will shut down as a cigarette company, and relaunch as a health enterprise, dedicated to convincing the one billion
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…have towards the tobacco industry. Plus tobacco companies have actually tried to sell tobacco products that are classified as "e cigarettes" to avoid taxes in several jurisdictions. John Safran's book Puff Piece is quite interesting and covers that phenomenon (I recommend it).
on “Australia to ban non-prescription vapes in biggest smoking reforms in a decade” ↗John Safran has just released a book Puff Piece about the incredible way Philip Morris has rebranded as a "health enterprise" and released the "heatstick" with their "vaping" IQOS platform (quotes are intentional, because as the books shows, words…
on “I quit – Peak indifference, big tobacco” ↗