Principles of marketing
by Philip Kotler, Gary Armstrong, John Saunders undifferentiated, Veronica Wong, Peggy H. Cunningham, Valerie Trifts · first published 1980
3mentions
2recommended by
3HN commenters
2009–2022first – last mentioned
67% recommend33% neutral
“Marketing is the creative use of truth.” “Marketing is the homework that we do before we have a product.” “Marketing management is the art and science of choosing target markets and getting, keeping and growing customers through creating, delivering, and communicating superior customer value.”
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…collection of known stuff. Still, the time it takes to gather all the stuff, research it and put it together in a meaningful way, is what gives the book value. Take the "marketing bible" for instance: "Principles of Marketing" by Philip Kotler. When you read it, everything in the books seems obvious, but that doesn't stop it form being true, and being one of the best regarded marketing books.
on “Characteristics of Great Companies” ↗> You're doing marketing because you failed at product". And yet one of the 4 P’s is for Product. You’d likely benefit from reading through Kotler’s Principles of Marketing.
on “Things we did not do while reaching $2M ARR” ↗To this day I still think Principles of Marketing by Philip Kotler it's the best book to give you as close to foundational knowledge you can get, and you can go from there to get depth further into the disciplines that compose it - like advertising,…
on “Why Marketing Flywheels Work” ↗