Pre-Suasion
by Robert B. Cialdini, John Bedford Lloyd · first published 2016
50% recommend45% neutral5% critical
Why HN recommends it
Covers how attention, framing, and the moments before a decision shape persuasion. Often read after Cialdini's Influence, it is recommended for anyone interested in persuasion or negotiation.
Summarised by Claude from recommending comments
The author of the legendary bestseller Influence, social psychologist Robert Cialdini shines a light on effective persuasion and reveals that the secret doesn’t lie in the message itself, but in the key moment before that message is delivered. What separates effective communicators from truly successful persuaders? Using the same combination of rigorous scientific research and accessibility that made his Influence an iconic bestseller, Robert Cialdini explains how to capitalize on the essential window of time before you deliver an important message. This “privileged moment for change” p
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…the Way: The Timeless Art of Turning Trials into Triumph 8. The Like Switch: An Ex-FBI Agent's Guide to Influencing, Attracting, and Winning People Over 9. Influence: The Psychology of Persuasion 10. Pre-Suasion: Channeling Attention for Change 11. Thinking, Fast and Slow 12. Mindset: The New Psychology of Success 13. Emotional Agility: Get Unstuck, Embrace Change, and Thrive in Work and Life 14. Originals:…
on “Ask HN: Which non-programming books are a beneficial read for programmers?” ↗So the reason I block ads, or at least started is a book I read called Pre-suasion by Robert Caldini. In it he points out that internet ads are dismissed and ignored by our conscious mind but because of that often will produce an effect on our unconscious mind. Think like the subliminal…
on “Should I Block Ads?” ↗…persuasion I recommend: Crucial Conversations by Kerry Patterson Never Split The Difference by Chris Voss The Political Brain by Drew Weston Influence by Robert Cialdini Words That Work by Frank Luntz Pre-Suasion by Robert Cialdini Win Bigly by Scott Adams Radical Honesty by Brad Blanton I just bought this book but haven’t yet read it - Radical Candor by Kim Scott My recommendation to you is not to take the…
on “Ask HN: How to find an effective career coach?” ↗Here are mine: - "The 48 Laws of Power" by Robert Greene - "The Gift of Fear" by Gavin de Becker - "Left of Bang" by Patrick van Horne and Jason Riley - "Influence" and its follow-up "Pre-suasion" by Robert Cialdini - "Courage is Calling" by Ryan Holiday (yes it was published this year but I found it helpful) - "How to Win Friends and Influence People" by Dale Carnegie - "No One Ever Told Us…
on “Ask HN: Life Changing Books?” ↗Presuasion by Cialdini - https://smile.amazon.com/Pre-Suasion-Robert-Cialdini-Ph-D-au...
on “Ask HN: Consumer/sales psychology – any good recommendations?” ↗“Influence” and “Pre-suasion” by Robert Cialdini
on “Ask HN: What are the recommended books on Social Influence?” ↗…Robert Cialdini. Here's a number of others: -"Thinking Fast and Slow" by Daniel Khaneman -"The Undoing Project" by Michael Lewis -"Fooled by Randomness" and "The Black Swan" by Nassim Nicholas Taleb -"Pre-suasion" by Cialdini -"The Moral Animal" by Robert Wright -"The Most Important Thing" by Howard Marks -"Everybody Lies" by Seth Stevens-Davidowitz -"How to Fail at Almost Everything and Still Win Big" by Scott…
on “How Booking.com manipulates users” ↗…but i liked ( audiobooks on my commute ) those: https://www.amazon.com/Never-Split-Difference-Negotiating-De... https://www.amazon.com/Effective-Negotiating-Strategies-Succ... https://www.amazon.com/Pre-Suasion-Revolutionary-Way-Influen...
on “Ask HN: What are the best books on negotiation?” ↗I haven't read that one, but I read is Pre-suasion last year, and it was definitely an eyeopener. Have quite a lot of bookmarks in that one still. Need to get around to Influence too.
on “Ask HN: What was the one book that you read and it actually changed your life?” ↗…humans enjoy different kinds of chitchat. If one is able to create a positive expected emotional outcome from interactions, it acts as a thumb on the scales in your favor in other areas. Cialdini's book "Pre-suasion" has good information about different techniques to operationalize. Below is a podcast in which he discusses the ethical use of such. https://fs.blog/knowledge-project-podcast/robert-cialdini/
on “How to get the most out of your 1:1s” ↗> the rule of reciprocit You might be interested in Pre-suasion by Cialdini. Of special note is Cialdini’s ideas about ethical use of the techniques. https://www.amazon.com/Pre-Suasion-Revolutionary-Way-Influen...
on “Psychological tricks rich people use to look generous without spending more” ↗My favorite was Pre-Suasion. An excellent book on influence. https://g.co/kgs/GStGv1
on “Ask HN: What are some interesting books you read in 2017?” ↗I've been reading a book called Pre-Suasion by Robert Cialdini. He dropped a writing productivity tip he learned from a colleague which is to always stop in the middle of writing something so that the desire for resolution will pull you in and…
on “Show HN: Write every day, measure your progress, achieve your writing goals” ↗The order isn't terribly important, especially since Cialdini revisits the contents of Influence in Pre-suasion. If you want the best bang for your buck, Influence has a higher idea/page ratio. It's still a pretty bad ratio — Cialdini isn't the best writer, and the accumulation of anecdotes gets boring quickly,…
on “To influence people don't try to persuade them, use ‘pre-suasion’ instead” ↗…start to argue about the analogy itself instead of the topic at hand, which is almost always completely counter productive. As other's have mentioned, perhaps this is only for literal minded thinkers. In Pre-suasion by Robert Cialdini metaphors are identified as the most effective persuasion device. Essentially, take something the audience understands well and use it explain something else. An anecdote Cialdini…
on “Epic, Spotify, and Tinder form advocacy group to push for app store changes” ↗