Play bigger
by Al Ramadan · first published 2016
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2HN commenters
2020–2024first – last mentioned
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The founders of a respected Silicon Valley advisory firm study legendary category-creating companies and reveal a groundbreaking discipline called category design. Winning today isn't about beating the competition at the old game. It's about inventing a whole new game--defining a new market category, developing it, and dominating it over time. You can't build a legendary company without building a legendary category. If you think that having the best product is all it takes to win, you're going to lose. In this farsighted, pioneering guide, the founders of Silicon Valley advisory firm Play Big
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If you want to learn about Category Creation, pick up Al Ramadan (and his team) book Play Bigger. I don't think this article gives much usable to describe your category, and category creation is much more than a description. The end conclusion isn't just related to Category Creation, and it may…
on “The Road to Creating a Category” ↗…book Perennial Seller to also be very good. It describes his writing style, which honestly is very similar to coding, but also talks about his approach to marketing his books, which drives the content. Play Bigger by Al Ramadan (and a few others) which talks about category design. I haven't tried their newer books, but I'm somewhat tempted.
on “Ask HN: What nonfiction books do you keep rereading?” ↗…them squarely against it, and if you really look at it, they were selling a CRM, not selling "no software", you're even closer to your product. If you haven't yet, you may want to check out the book Play Bigger and category creation. Just a thought, best of luck to you.
on ““User engagement” is code for “addiction”” ↗Excellent and detailed rebuttal to the book “Play Bigger” which pushes the “make up a new category and become ‘Category King’” philosophy
on “No New Categories” ↗