Perennial Seller
by Ryan Holiday · first published 2017
5mentions
2recommended by
2HN commenters
2018–2024first – last mentioned
100% recommend
"How did the movie The Shawshank Redemption fail at the box office but go on to gross more than $100 million as a cult classic? How did The 48 Laws of Power miss the bestseller lists for more than a decade and still sell more than a million copies? How is Iron Maiden still filling stadiums worldwide without radio or TV exposure forty years after the band was founded? Bestselling author and marketer Ryan Holiday calls such works and artists perennial sellers. How do they endure and thrive while most books, movies, songs, video games, and pieces of art disappear quickly after initial success? Ho
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I highly recommend everyone to read "Perennial Seller" by Ryan Holiday. Really insightful and fun to read book on the same subject that does a much better job of explaining it than this dude.
on “Creating Things That Matter [video]” ↗I've been reading Ryan Holiday's book Perennial Seller, and it's great to read as a developer, and someone who is learning the importance of being able to sell. The big take-away so far, is that it is all about editing. Get something down, and then work…
on “Ask HN: I find writing difficult, how do I make it easy?” ↗For an interesting perspective on this, I'd recommend Ryan Holiday's book Perennial Seller. In it he describes the process of both his writing and his marketing. You're not done writing when the chapter is written, that is just the start. All the editing is the time consuming part. The marketing…
on “Stopping at 90%” ↗…boilerplate? Can I refine this so it's easier for somebody else to maintain later? That's the job, as far as I'm concerned. It's the same in many other professions. I like Ryan Holidays perspective on this in Perennial Seller. As a writer, you're not done when you write the chapter. That's the start, now you've got editing, and re-writes, promotion, sales...that's the work.
on “Always Do Extra” ↗…makes stoic philosophy relatable and gives examples of we'd be familiar with in modern day. It's a fairly easy read, and I gift it the most as well. As a software engineer, I found his less popular book Perennial Seller to also be very good. It describes his writing style, which honestly is very similar to coding, but also talks about his approach to marketing his books, which drives the content. Play Bigger by Al Ramadan…
on “Ask HN: What nonfiction books do you keep rereading?” ↗