Paul Rand
by Steven Heller · first published 1999
5mentions
2recommended by
2HN commenters
2012–2023first – last mentioned
100% recommend
"Paul Rand (1914-96) was a pioneering figure in American graphic design. Adopting what he called a 'problem solving' approach to design, he drew on the ideas of European avant-garde art movements, such as Cubism, Constructivism and De Stijl, and synthesized them to produce his own distinctive graphic language." "Rand's career spanned almost seven decades and numerous chapters of design history. His own books are solidly thematic, whereas this definitive collection of his key published and proposed works is medium-driven. It explores the full range of his advertising, publishing and corporate i
Affiliate links. As an Amazon Associate I earn from qualifying purchases.
Go to art school, like I did. Hahahah. No, I'm kidding, don't. But do become educated about the past. Buy some books. I recommend starting with Paul Rand http://www.amazon.com/Paul-Rand-Steven-Heller/dp/0714839949 I love that book. I'll never let go of my copy. The most important thing is not to focus too much on current trends. They're mostly bullshit…
on “Ask HN: Independently learning design?” ↗You're in for a treat. Paul Rand's books like "Design, Form, and Chaos" are great. Also, the book "Paul Rand" by Stephen Heller is well worth reading. www.amazon.com/Paul-Rand-Steven-Heller/dp/0714839949
on “Thoughts on Paul Rand” ↗If you’re new to Paul Rand, there is a very good book on his work: Paul Rand https://www.amazon.com/dp/0714839949/ref=cm_sw_r_cp_api_4GO2...
on “NeXT logo by Paul Rand (2010)” ↗If you want to know more about Paul Rand, who is generally considered the greatest logo designer ever, I recommend: https://www.amazon.com/Paul-Rand-Steven-Heller/dp/0714839949... And his own books on design are all worth a read. He did the…
on “IBM Rebus” ↗Paul Rand was different than many logo designers, in that he just presented a single solution, rather than letting the client pick from several. He worked out what he thought was right, and that's what you were…
on “Paul Rand and Steve Jobs (2011)” ↗