Onward
by Howard Schultz, Howard; Gordon, Joanne Schultz, Schultz, Howard, Gordon, Joanne, aa · first published 1994
67% recommend33% neutral
In 2008, Howard Schultz, the president and chairman of Starbucks, made the unprecedented decision to return as the CEO eight years after he stepped down from daily oversight of the company and became chairman. Concerned that Starbucks had lost its way, Schultz was determined to help it return to its core values and restore not only its financial health, but also its soul. In Onward, he shares the remarkable story of his return and the company's ongoing transformation under his leadership, revealing how, during one of the most tumultuous economic times in history, Starbucks again achieved profi
Affiliate links. As an Amazon Associate I earn from qualifying purchases.
Onward by Howard Schultz Howard has returned to CEO post at Starbucks just before the crisis of 2008. A great story about turnaround effort.
on “Ask HN: Best book you read in 2011” ↗I really enjoyed Schultz's "Onward," which talks about his return as CEO in 2008 to turn around Starbucks, which was struggling mightily at the time. Yes, there was a time when Starbucks was not doing well.
on “McDonald's Acquires Machine-Learning Startup Dynamic Yield for $300M” ↗Is that true? I guess there’s always exceptions but Shoe Dog is an all-time best seller and is basically just the CEO recounting his version of events for 300 or so pages. Still enjoyed it though! Onward by Schultz (zzz), Jobs by Isaacson (not bad), the various Bezos and Ma books, etc. all seem to top lists.
on “Trader Joe Wrote a Memoir” ↗I remember reading Howard Schultz's book "Onward" about his tenure as CEO of Starbucks, and how there was a significant return in their investments in employee education / benefits / stock incentives / better service, despite pushback from Wall Street.…
on “Walmart will begin offering to subsidize college tuition for its U.S. workers” ↗