One Million Followers
by Brendan Kane · first published 2018
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I was in similar state a few of years back. Read these, and used them to a good extent. Lean analytics. (must read) Product-Led growth. (must read) 22 Laws of marketing (must) One million followers If you like scientific approach: Influence by Robert Cialdini Contagious (Jonah Berger) This resource is also gold: https://brianbalfour.com/essays/customer-acquisition I am also documenting my learnings…
on “Ask HN: Suggest good books on bootstrapping a startup” ↗One Million Followers by Brendan Kane although not directly related shows similar usage of ad platforms for content testing.
on “How to Kill a Startup Idea with Google Keyword Planner and AdWords: A Case Study” ↗