One click
by Richard L. Brandt · first published 2011
2mentions
0recommended by
2HN commenters
2011–2013first – last mentioned
100% neutral
"An insightful look at how Amazon really works and how its founder and CEO makes it happen. Amazon's business model is deceptively simple: make online shopping so easy and convenient that customers won't think twice. It can almost be summed up by the button on every page: Buy now with one click. Why has Amazon been so successful? Much of it has to do with Jeff Bezos, the CEO and founder, whose unique combination of character traits and business strategy have driven Amazon to the top of the online retail world. Originally a computer nerd rather than a businessman, he had the vision to capitali
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Comes out next week: http://www.amazon.com/One-Click-Jeff-Bezos-Amazon-com/dp/159...
on “Steve Yegge: Follow Up to His Accidentally Public Rant” ↗A book I actually finished? I'd say One Click: Jeff Bezos and the Rise of Amazon.com by Richard Brandt. It's not the whole story though. Bezos is portrayed in a favorable light throughout.
on “Ask HN: What was the best book you read in 2013?” ↗