Million dollar mailings
by Denison Hatch · first published 1992
3mentions
2recommended by
3HN commenters
2010–2018first – last mentioned
67% recommend33% neutral
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…Collier "My Life In Advertising" -- Claude Hopkins "Bird" - Commonsense "The First Hundred Million" by E. Haldeman-Julius David Ogilvy's "Blood, Brains and Beer" "Confessions of an advertising man" "Million Dollar Mailings" by Denison Hatch "The Wizard of Ads" trilogy by Roy H. Williams "Making Ads Pay" by John Caples
on “Ask HN: Best way to learn copywriting and sales?” ↗…Greatest Direct Mail Sales Letters by Herschell Gordon Lewis. But its out of print. And second hand copies sell for $200-300 or so. Another good and more affordable book of control salesletters is: Million Dollar Mailings by Denny Hatch
on “Copywriting tips to drive up sales” ↗…its results, pretty is not equal to better. You can really see this if you look at the history of direct mail, some of the best performing mailers ever were pretty ugly. (source: http://www.amazon.com/Million-Dollar-Mailings-Dension-Hatch/...)
on “Why Tumblr is kicking Posterous's ass” ↗