Meatball Sundae
Is Your Marketing out of Sync?
by Seth Godin · first published 2007
4mentions
1recommended by
4HN commenters
2008–2017first – last mentioned
25% recommend75% neutral
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Only the last three (not counting Meatball Sundae) are short and pithy. Some of his earlier books are legitimately pretty good.
on “Reacting, Responding & Initiating” ↗Sounds like NBC are creating a Meatball Sundae (to steal Seth Godin's term) - that is what his latest book was all about.
on “How Advertising Works, and Why It Won’t For Facebook” ↗I'm currently reading Meatball Sundae by Seth Godin. It talks about how, just like the industrial revolution did away with the local blacksmith, the new marketing revolution is going to do away with the need to interrupt people through Tv/Radio/Advertising…
on “Ask HN: What books are you reading” ↗…advertising in the Roman Empire, but I've read books on branding (in the marketing sense) that point to Josiah Wedgwood as more or less the inventor of modern (post-Roman Western) brand identity. I think Meatball Sundae, for example, said this.
on “Sovetskoe Foto (Soviet Photography)” ↗