McDonald's
by John F. Love · first published 1986
3mentions
1recommended by
3HN commenters
2009–2022first – last mentioned
33% recommend67% neutral
McDonald's is the story of an American business success, a company that proved the value of hard work, ingenuity, trial and error, and gut instincts. In McDonald's: Behind the Arches, business writer John F. Love tells the astonishing story of the people and the strategies, the innovation and the brilliance that turned a single hamburger stand into a multibillion-dollar corporation that has influenced the very culture of America - and now the world.
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Like or hate the food, McDonald's is a great company with a great brand. A few years ago I read "McDonald's - Behind The Arches" by John Love and realized how agile they are. Ideas for new products are bubbling up from everywhere, and…
on “At McDonald’s, the Happiest Meal Is Hot Profits” ↗…customers wanted. Meanwhile every product invented by HQ flopped (Kroc was notorious for this). I'd love to know where the new products in this article come from. http://www.goodreads.com/book/show/341643.McDonald_s
on “McRevolt: The Frustrating Life of the McDonald's Franchisee (2015)” ↗…a serious conversation) bias who shows up. But it's also likely there is considerable selection bias in Rao's sample and he should be cautious to generalize to all entrepreneurs. I recently re-read McDonald's: Behind The Arches by John F. Love https://www.amazon.com/McDonalds-Behind-John-F-Love/dp/05533... Sam Walton: Made in America by Sam Walton with John Huey https://www.amazon.com/Sam-Walton-Made-America/dp/0385426151...…
on “What entrepreneurs can learn from regular people (2016)” ↗