MarketingPhilip Kotler, Linden Brown, Stewart Adam, Suzan Burton, Gary Armstrong
Marketing
by Philip Kotler, Linden Brown, Stewart Adam, Suzan Burton, Gary Armstrong · first published 2006
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…Drucker's Management: Tasks, Responsibilities, Practices. If you want to get better at networking, I would suggest reading Dale Carnegie's How to Win Friends and Influence People. If you want to understand marketing, I would suggest, Marketing: An Introduction by Philip Kotler Peter Thiels' book Zero to One might be a good starting point to understand the start-up world. But for a general instinct about business,…
on “Ask HN: I have no “business sense” what to do about it?” ↗You don't learn marketing. Marketing learns you. Jokes aside though, you might want to pick up Kotler's book on Marketing: https://www.amazon.com/Principles-Marketing-17th-Philip-Kotl...
on “Ask HN How do I learn marketing?” ↗…slightly slower during the growth period, but use that artificial slowness to cushion the potential recessions? (Probably sounds very amateurish, but I have no economics background further than reading "Marketing" by Kotler)
on “Ask HN: What do you still not understand about the Financial Crisis?” ↗