Lovemarks
by Roberts, Kevin · first published 2005
3mentions
2recommended by
3HN commenters
2008–2018first – last mentioned
67% recommend33% neutral
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Founders at Work (!) by Jessica Livingston Art of the Start by Guy Kawasaki Lovemarks by Kevin Roberts Awesome.
on “Disqus + SnapTalent Office Bookshelf” ↗…people to invest the effort into signing up. Even government services (e.g. in the UK - the BBC, the NHS) do branding work. Branding doesn't start at the point the customer enters their credit card. Lovemarks is a good read on branding - http://www.amazon.co.uk/Lovemarks-Effect-Winning-Consumer-Re...
on “Banner “Fraud” Doesn’t Matter” ↗…every single negative comment on this thread. I also like how they call out explicitely "The gopher is not a logo" which is entirely true. I think it's more of a "lovemark" (see https://www.amazon.com/Lovemarks-Kevin-Roberts/dp/157687270X) It's not my favorite logo, but it's definitely on brand. If the go team is reading this: it might help if you lead with the mark and the mascot together. I think the logo…
on “Go's New Brand” ↗