Lean B2BÉtienne Garbugli
Lean B2B
by Étienne Garbugli · first published 2014
6mentions
5recommended by
6HN commenters
2018–2024first – last mentioned
83% recommend17% neutral
Why HN recommends it
Practical playbook for building B2B products and companies that customers actually want. It is a solid, useful starting point for founders building a B2B business.
Summarised by Claude from recommending comments
Affiliate links. As an Amazon Associate I earn from qualifying purchases.
…Entrepreneurs" - https://www.forentrepreneurs.com/ and https://www.forentrepreneurs.com/zero-to-100/ - "The Lean Product Playbook" - Dan Olsen - EnterpriseReady - https://www.enterpriseready.io/#features - "Lean B2B" - Étienne Garbugli - "High Output Management" - Andrew Grove - MEDDIC sales (Metrics, Economic Buyer, Decision criteria, Decision process, Identify/Implicate the pain, Champion). That's a known sales…
on “Ask HN: Book recommendations to improve XFN and engineering leadership as an IC” ↗…(lots of fun!) Great Answers To Tough Interview Questions (what it says on the tin) Traction (good overview of marketing tactics) Lean Customer Development (pretty good) The Mom Test (eye opening) Lean B2B (solid playbook) Principles (instant classic)
on “Ask HN: Books you read in 2018?” ↗…refer you to people like them. If you’re building something they want, they will refer their friends. The best book on the subject is the “Startup Owner’s Manual.” If you’re starting a B2B company, try “Lean B2B.”
on “Where do you go for Customer Discovery?” ↗…-Secrets of Sandhill Road -Hackers and Painters -The Great CEO within -Venture Deals -Predictable Revenue -Zero to One -The Hard Thing About Hard Things -Lean customer development -Lost and founder -Lean B2B -From Impossible to Inevitable -Traction Best computer science books: -Competitive programming 3 -Structure and interpretation of computer programs Best for fun (non-fiction): -Meditations -Sapiens…
on “Ask HN: Best books you read in the past decade?” ↗…CEO (it wasn't instant). 2. Playing to Win: How Strategy Really Works Great books on tactics and strategy; it helped me improve why we did things and created a much better approach to problems. 3. 4. Lean B2B: Build Products Businesses Want and The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer Feedback Totally changed how I approach building solutions and testing ideas.…
on “Ask HN: Name 3-5 books that had the most impact on your career and knowledge?” ↗I've read a couple of books that say the same thing, of these books are: "The millionaire fast-lane", "Lean Start-up", "Zero to One", "Lean B2B" and "Makebook.io". They talk about eating your own dog-food, and observing around you to find problems other people have. non of this advice worked for me. I'm searching for unpopular opinions on how…
on “Ask HN: unpopular opinions on starting successful SaaS” ↗