Laws of media
the new science
by Marshall McLuhan · first published 1988
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Laws of Media; The New Science started as an anticipated 2nd edition to Understanding Media: The Extensions of Man. In this book the "Laws" are four principles discussed in Understanding Media, used here as a set of four questions to query any artifact created by humans, including theory, procedures, and style. These can also be viewed as four perspectives or dimensions of such an artifact. The four dimensions are referenced in the book as the "tetrad." About eighty pages of the book are devoted to examples of artifacts tested as tetrads. The examples—laid out, per Eric, as poetic stanza
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…among media-studies and communications-studies folks. He's admittedly a bit extreme in parts (he seems to sometimes really believe that the "medium is the message"), but there's a lot of good stuff in Laws of Media on how different technical choices for representing and conveying information will structure and influence the information that's conveyed, as opposed to being mere implementation details.
on “A Thought on Communication” ↗Marshall and Eric McLuhan's Laws of media address the technological impact of the latin letter, and how it was extended to other technology. http://www.amazon.com/Laws-Media-Science-Marshall-McLuhan/dp... Marshall McLuhan's book The Gutenberg…
on “Harir – Reducing Noise in Arabic Script” ↗