Launch
by Jeff Walker · first published 2014
6mentions
3recommended by
5HN commenters
2011–2020first – last mentioned
60% recommend40% neutral
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I read Launch by Jeff Walker (https://amzn.to/2xoLNav). I would say it's a great book for starters like me, which didn't even have a mailing list yet.
on “From $0 to $20,145.92 in 2 months with a side project” ↗…workshops where you can learn a lot more about step #1 -- other than mine! I've found these two to be excellent at the "figuring out what to sell" side of things: Presell Formula by Clay Collins, and Product Launch Formula by Jeff Walker. Laugh if you must, yep it's internet marketer slumming, but they're really good at what they do. A person who wants to succeed won't sneer at any source of workable knowledge.
on “Is it hard to build a web app that makes at least $1000 a month?” ↗What kind of business role do you want? If it's sales pickup books like Spin Selling, Launch (by Jeff Walker), and Predictable Profits Playbook. If it's more general finance you want to learn coursera should be fine. If it's leadership qualities, start with the book How Google Works.
on “Ask HN: Is it worth paying for a Coursera course?” ↗Here's the thing with marketing: it is its own unique field that encompasses a large skill set. Copywriting, conversions, media buying. Product launches, if you're into that. Social media marketing or SEO/SEM. Guys who are good at it spend years learning it. Just like good engineers take years to learn their crafts. If a marketer came to you and said…
on “Avoiding Startup Tarpits” ↗Awesome, thanks for the answer. It is a great way to make some money for live and launch ideas. I already read something about courses to sell (video/ebook) in the book called Launch (Jeff Walker). I am living in a country from Latin America, so I will try something for here. Thanks again. :)
on “Ask HN: Is Anyone Living “The 4-Hour Work Week”?” ↗Jeff Walker has been making money off email since 1996 and showing others how. His stuff is basically the foundation of all the spammy content we see today. Search for “The Launch Book” and you’ll find how to use email to sell.
on “Is Anyone Going to Get Rich Off of Email Newsletters?” ↗