Just Enough ResearchErika Hall
Just Enough Research
by Erika Hall · first published 2013
4mentions
2recommended by
3HN commenters
2021–2025first – last mentioned
67% recommend33% neutral
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…There's a similar problem with things like "user interviews." A common pitfall is to ask people which features they want. Asking what users want is not the right way to do interviews. I advise you read "Just enough research" by Erika Hall. The goal of interviews is to gather enough data points to understand the user needs and struggle, and to know their journey through the product with accuracy, and also understanding why…
on “Google Analytics: Stop feeding the beast” ↗…800x480 monochrome bmp image). I like the calendar display, but concerned about the limitations and the price. Who is the customer? Decide that and then go out and show it to them. I also recommend Just Enough Research from Erika Hall, it's about studying your potential customers, market and product. This product needs to be attractive and easy to use. A smartphone app the customer can use to change the display would…
on “Ask HN: How to market a product with two distinct use cases?” ↗…Four Steps to the Epiphany, one of the first books about how startups need a different strategy than established companies, they have to be lean, customer development first, mvp and all that. I like Just Enough Research by Erika Hall. Beyond that I think behavioral science is where it's at. The rest is cruft, business stuff that might become important, but what a startup needs is empathy, if not curiosity for human…
on “Ask HN: What's the best books for startup enterpreneurs?” ↗There are three main subproblems to your questions: 1. Find out what users wants. The answer to that is research and the only book I have is Just Enough Research by Erika Hall. I also found Essentials of Business Research Methods by Joe Hair Jr. et al. 2. Build the thing that the user wants. That's mostly the real of Software Requirements and I have two candidates…
on “Ask HN: What are the best books on talking to users?” ↗