Jab, jab, jab, right hook
by Gary Vaynerchuk · first published 2013
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"When managers and marketers outline their social media strategies, they plan for the 'right hook'--their next sale or campaign that's going to knock out the competition. Even companies committed to jabbing--patiently engaging with customers to build the relationships crucial to successful social media campaigns--want to land the punch that will take down their opponent or their customer's resistance in one blow. Right hooks convert traffic to sales and easily show results. Except when they don't. Thanks to massive change and proliferation in social media platforms, the winning combination of
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Hooked and Jab, Jab, Jab Right Hook are such great books. Really recommend everyone at least reads these. Also recommend you read The Age of Persuasion by Terry O'reilly. This book gives you a 100ft view of marketing, and makes the reality…
…direct interaction with the creator. having a couple blogs/influencer pages with 20k+ followers are actually most useful (IMO) when starting new brands on new platforms and slowly monetizing (ala gary v's Jab, Jab, Jab, Right Hook as corny as he is it works) > As the Passion Economy grows, more people are monetizing what they love it's simply fun growing a brand/discovering new communities/creating one/watching the engagement…
on “1000 True Fans? Try 100” ↗Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future -- Ashlee Vance (ISBN: 978-0062301239) Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World -- Gary Vaynerchuk (ISBN: 978-0062273062)
on “Ask HN: What books are you currently reading?” ↗I miss Wine Library TV. I thought Crush It was a good book for when it was released but didn't enjoy Jab, Jab, Jab, Right Hook as much. That felt like a couple of pages of content that was forced into book form. I would recommend Getting Real by 37 Signals over either of those books though.
on “YouTube channels for entrepreneurs” ↗