It's not how good you are, it's how good you want to be
by Paul Arden · first published 2003
5mentions
4recommended by
5HN commenters
2008–2017first – last mentioned
80% recommend20% neutral
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…quarter moisturizing cream'. His surname's already in your spell checker. If you're interested in examples of inspiring communication created by advertising experts, check our Paul Arden's works, such as 'It's not how good you are , it's how good you want to be'. http://en.wikipedia.org/wiki/David_Ogilvy
on “Ask HN: Advertising Books” ↗A page straight out of "It's Not How Good You Are, It's How Good You Want to Be." Bought that a long time ago and betting it'd make for a good re-read thanks to this reminder. http://www.amazon.com/dp/0714843377
on “Don't Covet Your Ideas” ↗I would also add: Rework It's not how good you are, it's how good you want to be Thank You Economy
on “Ask HN: What books an Entrepreneur should read?” ↗I forgot to mention that most of the books I bought are used. They are a lot cheaper sometimes and are in perfect conditions. The last one I've bought, "It's Not How Good You Are, It's How Good You Want to Be" by Paul Arden cost me only 0.01 pounds(without shipping). It is used but like new. Awesome purchase
on “Invest in books” ↗…short cuts to any place worth going.' Beverly Sills 'If everything seems under control you're not going fast enough.' Mario Andrretti 'To become a champion, fight one more round.' James Corbett via It's not how good you are, it's how good you want to be by Paul Arden
on “Didn't make the YC11 cut? Quotes to the rescue...” ↗