Inside Apple
by Adam Lashinsky · first published 2012
4mentions
1recommended by
4HN commenters
2012–2018first – last mentioned
25% recommend75% neutral
Based on numerous interviews, this book offers exclusive new information about how Apple uses secrecy, accountability, and a quirky management structure to ensure that the world's most valuable public company -- with over $100 billion in revenue and more than fifty thousand employees -- remains as nimble as any start-up. By exposing what Apple's new CEO, Tim Cook, calls "our magic," Lashinsky shows how Apple's success confounds many of the general management concepts taught in today's leading business schools. Or as one leading business school professor put it, "Apple is like a bumblebee. It s
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I'm currently reading "Inside Apple" by Adam Lashinsky and even though I knew Apple was secretive and Jobsian and intense, I never knew the extent of it. If you want to read more about pushing boundaries, read Inside Apple.
on “Steve Jobs, a Genius at Pushing Boundaries” ↗Every piece of reporting I've read, including books like Isaacson's bio and Lashinsky's Inside Apple, shows that the initial plan was to not have an SDK for the iPhone, because of fears about security and terrible apps "ruining" the experience. It was only after it launched that Jobs reversed himself…
on “Why Steve Jobs Never Listened to His Customers” ↗…ignoring user feedback and media criticism, going back to the original Macintosh. They don't think that their role is to provide people with what they want, but what they should want. https://www.amazon.com/Inside-Apple-Americas-Admired-Secreti... That approach is one of Apple's greatest assets. They were right to ignore the people who said that a computer needed serial ports and a floppy disk drive. They were right…
on “MacBook Pro with faster performance and new features for pros” ↗…and secretive companies. Based on his research into the technology giant's internal processes and approaches to leadership and building products, Lashinsky offers insights and surprises from his book, Inside Apple: How America's Most Admired--and Secretive--Company Really Works." Cook was the supply chain guru Jobs employed to turn Apple's supply chain model into one like Dell's. No surprise with this knowledge…
on “How Tim Cook is changing Apple” ↗