Inbound marketing
by Brian Halligan · first published 2010
4mentions
2recommended by
4HN commenters
2010–2025first – last mentioned
50% recommend50% neutral
For decades marketers have interrupted their way into buyers' wallets with TV and radio advertising, cold calling, and email blasting. But this type of marketing is coming to an end, as buyers get more and more sophisticated about blocking interruptions using TiVo, Sirius Satellite Radio, spam protection, and Do Not Call lists. Buyers are moving their shopping and learning to search engines, the blogosphere, and the social media web.Get Found exposes proven best practices required to leverage the changing nature of buyer behavior. Learn how to use social media to intrigue your best customers t
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"Inbound Marketing, Get Found Using Google, Social Media, and Blogs" by Brian Halligan and Dharmesh Shah takes you step by step through exactly what its title says.
on “Ask HN: I want to start a web company what books should I read?” ↗…Purple Cow and Free Prize Inside by Godin, they are high level but they talk about that fact that you need to make your product exceptional instead of pouring money into marketing. I would also check out Inbound Marketing by Halligan and Shah, I just got it and started it but so far it looks good.
on “Ask HN: Marketing Books for Developers?” ↗Their founders (Brian Halligan and Dharmesh Shah) are credited with defining "inbound marketing." Here is the original version of their book: https://www.amazon.com/Inbound-Marketing-Found-Google-Social...
on “How HubSpot scaled AI adoption” ↗"For some reason our species is drawn to numbered lists" - Quote from "Inbound Marketing" by Brian Halligan and Dharmesh Shah. Most blog articles have a list in them but they are "locked" in an unstructured format instead of being allowed to evolve as people consume them. The idea is to…
on “Show HN: Lists are the next big social content” ↗