Cover of How to write a good advertisement

How to write a good advertisement

by Victor O. Schwab · first published 1942

4mentions
3recommended by
4HN commenters
2018–2023first – last mentioned

75% recommend25% neutral

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What Hacker News says

  • jaworrom · Jan 19, 2018 · Recommends

    "Scientific Advertising" Claude Hopkins "Tested Advertising" Caples (4th edition or earlier only) "How I Raised Myself from a Failure to Success in Selling" Betger "How to Write a Good Advertisement" Schwab. "How to Write Sales Letters That Sell" Drayton Bird "The Robert Collier Letter Book" - by Robert Collier "Tested Advertising Methods" -by John Caples "The Lazy Man's Way to Riches" - by Joe…

    on “Ask HN: Best way to learn copywriting and sales?” ↗
  • tmcdos · Mar 19, 2023 · Recommends

    …"Don't oil the squeaky wheel" by Wolf Rinke - "Selling The Wheel: Choosing The Best Way To Sell For You Your Company Your Customers" by Jeff Cox - "The power of stupidity" by Giancarlo Livraghi - "How to write a good advertisement" by Victor Schwab - "How to Make Money Out of Thin Air" by Brian Sher - "Good manners and business etiquette. Illustrated Guide" by Elena Ber - "Don't just roll the dice: A usefully short guide to…

    on “Ask HN: What books helped you in your entrepreneurship journey?” ↗
  • febin · Feb 14, 2019 · Recommends

    …won't be enough to attract people. Write about your learnings on Medium or your blog. At the end of your blog add a signup link to your landing page. If you are new to copywriting, please read the book "How to Write A Good Advertisement" by Victor O. Schwab. If people can relate to the problem, you would be receiving signups. Ask them to join a slack or a telegram or a WhatsApp group. Step 3. Validating with the Early Adopters These…

    on “Ask HN: How to find profitable side project idea?” ↗
  • supersrdjan · Feb 6, 2019 · Mentions

    …written by an advertising copywriter named Vic Schwab. Arguably the titles made it the publishing phenomenon it is. Schwab also wrote a book that probably changed the lives of many marketers. It's title is "How to write a good advertisement"

    on “Ask HN: What books changed the way you think about almost everything?” ↗

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