How to sell anything to anybody
by Joe Girard, Stanley H. Brown, Robert Casemore, GIRARD JOE/BROWN, Girard, Joe; Brown, Stanley H., Girard · first published 1977
2mentions
1recommended by
2HN commenters
2013–2019first – last mentioned
50% recommend50% neutral
"The world's greatest salesman" reveals the selling principles that have brought him to the top of his profession as he offers helpful advice on how to develop customer profiles, how to turn a prospect into a buyer, how to close the deal, and how to establish a long-term relationship with one's customers.
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I'm currently reading "How To Sell Anything To Anybody" by Joe Girard. A recommended read for anyone who wants more pointers in the arena...and not as shady as it sounds!
…Closely study some ads sometimes, they are incredibly psychologically manipulative. Also, study the 101 of the domain. Like the famous Cialdini's book Influence: Science and Practice, or Cliff Ennico's How To Sell Anything To Anybody talks. Moral bankrupcy is in the very DNA of the practice, so no surprise that most ads just reflect this.
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