How Pleasure Works
The New Science of Why We Like What We Like
by Paul Bloom · first published 2010
100% recommend
Humans have an incredible spectrum of emotions and feelings that can be felt on any given day. The book, How Pleasure Works: The New Science of Why We Like What We Like by Paul Bloom, shows us just that. He introduces the reader to a realm of psychology that has been understudied called cognitive psychology. Mr. Bloom, who has a PhD in Cognitive Psychology, takes the reader on a rather interesting, odd, robust, and sometimes even taboo ride into the reasons why humans react happily and enjoy pleasure in some things in life while others not. He introduces food, sex, art, and different form
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…whole field of Positive Psychology studying happiness (and pleasure) and yet the article doesn't mention it once. The researchers have uncovered a tremendous amount about this topic (see Paul Bloom's "How Pleasure Works: The New Science of Why We Like What We Like", "Stumbling on Happiness" by Daniel Gilbert and the multi-author paper "If Money Doesn't Make You Happy Then You Probably Aren't Spending It Right"), and…
on “How to Think about Pleasure” ↗…labels, and expensive wine in bottles with cheap labels, and had them try them while lying in fMRI scanners. The bottle it came out of had monumental effects on the taste centers of the brain. The book 'How Pleasure Works' goes over a lot of this sort of research and is quite interesting. The 'American Association of Wine Economists' (which isn't what it sounds like) also does tons of research on things like this. It's…
on “Lessons on product and marketing from the growth of Domino’s Pizza” ↗