Hey, Whipple, squeeze this
by Luke Sullivan · first published 2008
3mentions
2recommended by
3HN commenters
2017–2026first – last mentioned
67% recommend33% neutral
"The classic guide to creating great advertising now covers all media: Digital, Social, and Traditional Hey Whipple, Squeeze This has helped generations of young creatives make their mark in the field. From starting out and getting work, to building successful campaigns, you gain a real-world perspective on what it means to be great in a fast-moving, sometimes harsh industry. You'll learn how to tell brand stories and create brand experiences online and in traditional media outlets, and you'll learn more about the value of authenticity, simplicity, storytelling, and conflict. Advertising is in
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…have an annoying tendency to just hold lines up and say 'here, this is great copywriting', rather than really break down what makes lines work. That said if you're really brand new to it I'd recommend Hey Whipple, Squeeze This as a good starter for 10. Online, ComedyWire is probably one of the best examples I've seen both for seeing great writers at work and practicing yourself. It's kind of like Hacker News for Comedy - people…
on “I’m a freelance copywriter” ↗…material adjacent to your problem, educational content that can lead to your solution/app. You might also try working with an LLM to generate less conventional marketing notions. You might also read "Hey Whipple, Squeeze This" to learn a bit about copy.
on “Any growth hacking tips to get my app it's first 10 users?” ↗…the fundamentals of copywriting. The books I refereed to are: 1. Scientific Advertising by Claude C. Hopkins 2. Tested Advertising Methods by John Caples 3. Ogilvy on Advertising by David Ogilvy 4. Hey, Whipple, Squeeze This by Luke Sullivan 5. Ca$hvertising by Drew Eric Whitman In the linked article, I summarize my major takeaways from all those books. Hope it'll be of help to some here.
on “A Primer on Copywriting” ↗