Cover of Gut Feelings

Gut Feelings

by Gerd Gigerenzer · first published 2007

5mentions
3recommended by
4HN commenters
2008–2016first – last mentioned

75% recommend25% neutral

An engaging explanation of the science behind Malcolm Gladwell?s bestselling BlinkGerd Gigerenzer is one of the researchers of behavioral intuition responsible for the science behind Malcolm Gladwell?s bestseller Blink. Gladwell showed us how snap decisions often yield better results than careful analysis. Now, Gigerenzer explains why our intuition is such a powerful decision-making tool. Drawing on a decade of research at the Max Plank Institute, Gigerenzer demonstrates that our gut feelings are actually the result of unconscious mental processes?processes that apply rules of thumb that we?ve

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