Guerrilla Marketing
by Jay Conrad Levinson · first published 1984
3mentions
2recommended by
3HN commenters
2009–2013first – last mentioned
67% recommend33% neutral
"This completely revised and expanded edition identifies: the fastest-growing markets for the twenty-first century, with tips on how to reach them; unique strategies for cooperative fusion marketing with other businesses; the latest programs for freelance employees and telecommuters; up-to-date information on the Internet and other technologies that aid the guerrilla in targeting and growing a business; and management lessons for the twenty-first-century entrepreneur."--Jacket.
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…marketing. http://www.amazon.com/Crossing-Chasm-Geoffrey-Moore/dp/00605... The Innovator's Dilemma by Clayton Christensen This Harvard business professor discusses what makes a disruptive innovation. http://www.amazon.com/Innovators-Dilemma-Revolutionary-Busin... Guerrilla Marketing by Jay Levinson He discusses some scrappy techniques for promoting your businesses. Not all are applicable to web or hi-tech companies, but it can still spark some great ideas. http://www.amazon.com/Guerrilla-Marketing-4th-Inexpensive-St...
on “Ask HN: How did you learn marketing?” ↗Guerrilla Marketing - Jay Levinson Quantitive Finance - Paul Wilmott
on “Ask HN: Please name two of your most favorite books.” ↗> Meh. Everything is moving online. Quote - "Almost everything is moving on-line." Year - 1999 Author - Jay Conrad Levinson Book name - Mastering Guerrilla Marketing: 100 Profit-producing Insights You Can Take to the Bank Page # of quote - page 186 Publisher - Houghton Mifflin Harcourt Google Books working(?) link - http://books.google.com/books?id=8f69VffjDJMC&lpg=PA186&dq=%...…
on “In Silicon Valley, Partying Like It’s 1999 Again” ↗