Guerilla Marketing
by Jay Conrad Levinson · first published 1992
4mentions
4recommended by
4HN commenters
2009–2013first – last mentioned
100% recommend
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Read "Permission Marketing" by Seth Godin, and "Guerilla Marketing" by Jay Conrad Levinson. Similar jist: Basically your marketing is how you interact with your customers. That face time is crazy valuable.
on “Ask HN: Connecting developers and marketers” ↗The Guerilla Marketing series are all good- by Jay Levinson. As is the oldie but goodie 'Permission Marketing' by Seth Godin.
on “Ask HN: What books should I read re marketing for my website?” ↗…Ryan Holiday, author of Trust Me, I'm Lying: Confessions of A Media Manipulator[1]. You might also find some value in a fairly basic book on PR like The New Rules of Marketing and PR[2] or some of the "Guerilla Marketing" stuff by Jay Conrad Levinson[3]. Also, if it's really important to you to get coverage, hiring a PR person isn't always a bad idea. I know there's been a lot of negative stuff said on HN lately about…
on “Twice on the front page of HN, but no journalist is interested. What to do?” ↗…or offer the app for free/reduced price in exchange for the referrals. Perhaps Klout.com can be used to identify some of your targets, or, technorati, etc. J Conrad Levinson wrote some good books on Guerilla Marketing that talk about leveraging this, cross-promotions, etc. Getting Press Releases accepted by the sites/magazines/periodicals that cover your market is another way. A well written Press Release directed…
on “If i build, will they come?” ↗