Growth Hacker Marketing
by Ryan Holiday · first published 2013
5mentions
3recommended by
5HN commenters
2013–2015first – last mentioned
60% recommend40% neutral
"A new generation of megabrands like Facebook, Dropbox, AirBnb, and Twitter haven't spent a dime on traditional marketing. No press releases, no TV commercials, no billboards. Instead they rely on a new strategy-growth hacking-to reach many more people despite modest marketing budgets. According to bestselling author Ryan Holiday, growth hackers have thrown out the old playbook and replaced it with tools that are testable, trackable, and scalable. They believe that products and businesses should be modified repeatedly until they're primed to generate explosive reactions. Holiday offers rules a
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Start with Ryan Holiday's book Growth Hacker marketing. Honestly it's an evolving art and to understand the various ins and outs, you need to get your hands dirty. Make a random general interest site. Play with SEO best practice. Build a social presence and…
on “Ask HN: How to learn sales and online marketing” ↗Traction by Justin Mares, Gabriel Weinberg - would probably reread Growth Hacker Marketing by Ryan Holiday How to Fail at Almost Everything by Scott Adams - great read Scaling Up By Verne Harnish Great By Choice by Jim Collins - love the whole series The Ultimate Sales Machine by Chet Holmes…
on “Ask HN: Books you read in 2015?” ↗Read 'Growth Hacker Marketing'.
on “Ask HN: “If you build it, they will come” doesn't work. How do we market our app?” ↗…aything... Ryan is speaking at an event I put on and I bought 500 of his latest book in return. If you don't know, he's the Director of Marketing for American Apparel and he is a WSJ Bestselling Author. Growth Hacker Marketing is the #1 Marketing Book on Amazon - http://amazon.com/Growth-Hacker-Marketing-Advertising-ebook/dp/B00BPDR3JM/ref=sr_1_1?ie=UTF8&qid=1378255664&sr=8-1&keywords=growth+hacker+marketing To get your free…
on “Get a free copy (No BS) of Ryan Holiday's Bestseller "Growth Hacker Marketing" ” ↗I disagree. Growth hacking is not tactics, it's a different way to think about marketing and it completely doesn't take away the focus on building a remarkable product. The book Growth Hacker Marketing: A Primer begins with the importance of PMF and marketing getting embedded in Product Development. I do agree however that the '101 tactics to growthack' are mostly B.S. and take away from the way to…
on “The Growth Hacker Movement Is Poisonous” ↗