Gonzo Marketing
by Christopher Locke · first published 2001
3mentions
2recommended by
2HN commenters
2007–2010first – last mentioned
100% recommend
A new marketing approach emphasizes the guerrilla tactics of "Gonzo journalism," arguing that a confrontational, unorthodox, and highly individualized marketing plan is best suited to the current business environment.
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…come up a couple times before. However, specifically for entrepreneurs, the books to read are: 1) How to Win Friends and Influence People by Dale Carnegie 2) Musashi's The Book of Five Rings 3) Gonzo Marketing by Christopher Locke 4) Getting Things Done by David Allen 5) What Management Is by Joan Magretta There are other books, but less relevant in a business context.
on “Top Books for Entrepreneurs. List them.” ↗Look up Peter Drucker if you're having to deal with big institutions. If you're trying to understand web startups, then you probably need to read Gonzo Marketing
on “What books would you recommend reading? Why?” ↗YES! and they have been for a long time. Suggest reading: <a href="http://www.amazon.com/Gonzo-Marketing-Winning-Through-Practi... Marketing</a> But of course, the big accounts only want to deal with the big agencies. So the smaller, really creative outfits only survive if they have a couple people…
on “Ask HN: Are advertising agencies broken? ” ↗