Getting to plan B
by John W. Mullins · first published 2009
7mentions
2recommended by
6HN commenters
2010–2017first – last mentioned
33% recommend67% neutral
Succeeding with a new business whether in a corporation or a venture-based setting requires taking a leap of faith. But in order to grow, the business will need to morph and adjust many times before it meets the needs of a viable market. This book guides you through steps to effectively reinvent your business model.
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Getting to Plan B by John Mullins and Randy Komisar is another good book from 2009. It provides a framework to arrive at a business model that works with lots of analogs from successful companies. A nice addition to the…
on “Top 5 Books for Entrepreneurs from 2009” ↗This is a lot like the framework proposed in 'Getting to Plan B'. That book also has some nice spreadsheets to use.
on “How To Develop Ideas That Will Disrupt Your Industry” ↗Just that it's a comparable situation -- so more literal than an analogy. The particular phrasing is from Komisar & Mullins' book Getting to Plan B.
on “The risk validation pyramid” ↗…11. Product Strategy for High-Technology Companies - Michael McGrath 12. Living on the Fault Line - Geoffrey Moore 13. Inside the Tornado - Geoffrey Moore 14. The Chasm Companion - Paul Wiefels 15. Getting to Plan B - John Mullins & Randy Komisar 16. Business Model Generation - Alexander Osterwalder & Yves Pigneur
on “Ask HN: Must Read Books” ↗…come up with an idea could be a good ability test, even if it isn't what they end up building. Because a large number of companies end up doing something different that turns out to be successful. ala "getting to plan b" (or the abused "pivoting") http://www.amazon.com/Getting-Plan-Breaking-Through-Business...
on “Ask PG: Did the "apply to YC without an idea" experiment work?” ↗Well, here's at least one analogue (meaning a useful model to emulate, from Mullins and Komisar's "Getting to Plan B"): a friend of mine, also an anesthesiologist, noticed a pain point and did something about it: https://epreop.com/about-epreop/
on “Ask HN: Any good post-grad ideas for an MD wanting to do more tech stuff?” ↗I've been looking at this qualitative vs quantitative tradeoff for a recent analytics project. We've adopted the general framework in Getting to Plan B - using 'Leap of Faith' questions to hone various hypotheses using qualitative data. Eventually when you characterize enough assumptions from qualitative inputs, you are left with a set of concrete measures…
on “Startup Metrics: Anecdotes vs. Analytics” ↗