Duct Tape Marketing
by John Jantsch · first published 2007
2mentions
2recommended by
2HN commenters
2012–2022first – last mentioned
100% recommend
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…books that are interesting but don't give a lot of practical advice (Seth Godin, etc). Or classic books that are lightyears behind at this point. Here's my shortlist of books I actually recommend: - Duct Tape Marketing - Lots of really good, detailed descriptions of how to do simple things. - Trust Me, I'm Lying - Weirdly, a good source on how to get PR - The Mom Test - STRONGLY recommended: https://www.momtestbook.com/…
on “Ask HN: Any Good Marketing Book that you read?” ↗Check out the Duct Tape Marketing book. It gives some good ideas on how to get more sales (for example, by looking at partnerships).
on “Ask HN: Hacking Direct Sales” ↗