Discovery-driven growth
by Rita Gunther McGrath · first published 2009
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…"plans are useless but planning is indispensable" (because it makes you look at the issues.) Incidentally, the link is to a book by MacMillan and McGrath that's being launched this year (not an article): Discovery-Driven Growth: A Breakthrough Process to Reduce Risk and Seize Opportunity. Maybe you're thinking of their 1995 paper of similar name "discovery driven planning". When I read that paper a few years ago (via "The Innovator's…
Some research on business strategy, by rita mcgrath("discovery driven growth") found that many successful entrepreneurs have changed their initial idea while building their business. This is specially true for very dynamic/chaotic business areas. Her recommendation for dynamic/chaotic…
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