Designing For Emotion
by Aarron Walter · first published 2011
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2HN commenters
2012–2018first – last mentioned
100% recommend
"Make your users fall in love with your site via the precepts packed into this brief, charming book by MailChimp user experience design lead Aarron Walter. From classic psychology to case studies, highbrow concepts to common sense, Designing for Emotion demonstrates accessible strategies and memorable methods to help you make a human connection through design."
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I think we are past the point of disruption: a usable product is an absolute minimum now. Aarron Walter wrote an excellent book on designing for emotion, where he argues that usability is just like a commodity and low on the user-need pyramid. Higher up that pyramid is a product that has personality and invokes the right emotions. You can read an excerpt…
on “Is this the era of "Success by UX"?” ↗I recently read Designing for Emotion by Aarron Walter - Had some great practical advice and examples from Basecamp, Trello , Mailchimp e.t.c Great balance of theory and practical tidbits
on “Ask HN: What's the best book on modern UI/UX?” ↗