Covert persuasion
by Kevin Hogan, James Speakman · first published 2006
2mentions
1recommended by
2HN commenters
2011–2012first – last mentioned
50% recommend50% neutral
A guide to the psychological tricks that win sales battles, which reveals more than ten keys to subtly elicit agreement from even the most stubborn customer.
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If you're looking for a marketing book, check out: "Covert Persuasion: Psychological Tactics and Tricks to Win the Game" by Kevin Hogan http://www.amazon.com/Covert-Persuasion-Psychological-Tactic... Great book about all-around persuasion techniques , marketing, and also…
on “Ask HN: What PR book should I read?” ↗I've read this book twice now. More than any other book on persuasion out there (and there are a lot now, including Sway, The Paradox of Choice, Covert Persuasion, Habit), Cialdini's is stellar. The popular Persuasion, Emotion & Trust course that Human Factors International offers is based almost entirely on this book. (So save yourself $2000 on the course... and…
on “Best book on persuasion and building community” ↗