Citizen Marketers
by Ben McConnell, Jackie Huba · first published 2006
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2007–2010first – last mentioned
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Since Derek Sivers gave it to me and I've read through it, I think it'd be cool to pass it forth. Citizen Marketers http://www.amazon.com/Citizen-Marketers-When-People-Message/... It's not CS but it's an interesting read for those interested in product evangelism
on “Gift HN: Book Giveaway/Exchange” ↗This was one of the main points of Jackie Huba and Ben McConnell in "Citizen Marketers" where they talk introduced what they called "The 1 Percenters", named for the average contribution rate of the sites they studied.
on “Study finds weak participation on Web 2.0 sites” ↗