Cashvertising
by Drew Eric Whitman · first published 2008
100% recommend
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…Psychology of Persuasion" by Robert Cialdini "The Adweek Copywriting Handbook" by Joe Sugarman "The Elements of Copywriting" by Gary Blake and Robert Bly "The Ultimate Sales Letter" by Dan Kennedy "Cashvertising" by Drew Eric Whitman "Write to sell " it is written by Andy Maslen "Influencing Human Behaviour" by H.A. "Tested Sentences That Sell" by Elmer Wheeler "Unlimited Selling Power" by Moine and Lloyd.…
on “Ask HN: Best way to learn copywriting and sales?” ↗…half a dozen marketing tomes that people had recommended to me. In descending priority, my favorite three: * Hypnotic Writing by Joe Vitale * The Adweek Copywriting Handbook by Joseph Sugerman * Cashvertising by Drew Whitman If you can read only three books, I'd suggest these, in the order listed. But if you can only read one, Cashvertising might actually be the best for you. CAVEAT: Make sure you work…
on “Ask HN: Marketing Books for Developers?” ↗Forget about the spammy title, this is an amazing book on copy writting: Cashvertising: http://amzn.to/nrwKnf (all links have my affiliate link. On my way to richness baby! ;) I'm currently reading this one, so far so good: Moonwalking with Einstein: The Art and Science of Remembering…
on “Ask HN: Got a Kindle. What now? What books should I read?” ↗Go to amazon and search for the book called 'Cashvertising".
on “Ask HN: Tips for writing compelling web copy.” ↗Cashvertising Cheesy name, excellent book. An ad execuetive split tests common copywriting techniques. Very helpful http://www.cashvertising.com/
on “Ask HN: Tips for writing compelling web copy.” ↗I recently read the book "Cashvertising". It's very good at breaking down how to sell in print. I recommend you read it. For example, your headline "Better task tracking on your Mac" offers no real benefit. What is good about task tracking?…
on “Diary of a programmer with no clue about marketing” ↗Cashvertising is more marketing than sales, but really great read.
on “Ask HN Hustlers: What are you favorite books on sales?” ↗