Cover of Career warfare

Career warfare

10 rules for building a successful personal brand and fighting to keep it

by David F. D'Alessandro, D'Alessandro, David D'Alessandro · first published 2003

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2013–2014first – last mentioned

100% recommend

"A refreshing message...from someonewho has fought many corporate wars." —The New York TimesWith the latest stories from D'Alessandro's neverending collection of corporate derring-do and newinsight on the global battlefield, the nationally bestselling Career Warfare is more essential than ever whennavigating your way to success.D'Alessandro dares to speak the truth. If you don't manage your own reputation, those around you will. This is no theoretical exercise. In corporate America, people talk about you every day. You can affect what they say."With a cut-the-crap sharp eye for the passions, y

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