Call to Action
Secret Formulas to Improve Online Results
2mentions
1recommended by
2HN commenters
2008–2015first – last mentioned
50% recommend50% neutral
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Of all the books and research we've read, these are the ones we've found the most useful information from and influenced a large part of our redesign at Wufoo : Call to Action http://www.calltoactionbook.com/ (how to think about landing pages and navigation) Landing Page Optimization http://landingpageoptimizationbook.com/ (best technical book on how to measure landing pages,…
on “Ask YC: What books on marketing do you recomend?” ↗…exactly this. I won’t mention them here as a courtesy to you, but know that I will have some bias as I go through this. When I advise startups about landing pages, I usually refer to some teachings from Call to Action. http://www.amazon.com/Call-Action-Formulas-Improve-Results/d... The examples in the book are fairly outdated, but the lessons are sound. The one I’ll talk about here has to do with the questions visitors…
on “Show HN: Ticket Titan - Fight Traffic Tickets” ↗