Buyology
by Martin Lindström · first published 2008
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How much do we know about why we buy? What truly influences our decisions in today's message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying decisions take place below the surface, so deep within our subconscious minds, we're barely aware of them?In BUYOLOGY, Lindstrom presents the astonishing findings from his groundbreaking, three-year, seven-million-dollar neuromarketing study, a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brand
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There's an interesting book called "Buyology" which was written by Martin Lindstrom, one of the big proponents of neuromarketing. Definitely worth a read or two!
on “Why Persuasive Design Should Be Your Next Skill Set” ↗Buyology - Martin Lindstrom The Data Warehouse Lifecycle Toolkit - Ralph Kimball The Grand Design - Stephen Hawking
on “Ask HN: What are you reading right now?” ↗…brains adapt over time? Etc... That’s the real relevant question. Martin Lindstrom wrote a book about his experiments with fMRI technology in trying to determine buying trends (http://www.amazon.com/Buyology-Truth-Lies-About-Why/dp/03855...) and to be honest I didn’t find the conclusions he reached much more compelling than those that people had reached without an fMRI. I guess what I’m saying is that using…
on “Loneliness Affects How The Brain Operates” ↗