BUILDING A STORY BRAND
by Donald Miller · first published 2018
100% recommend
Why HN recommends it
Offers a practical framework for clarifying a product's message so customers grasp its value quickly. It serves as a solid primer on brand strategy and business storytelling for founders and marketers.
Summarised by Claude from recommending comments
Every day, most business leaders make a mistake that costs them money: they don't explain clearly what it is their company does. The StoryBrand Framework is a paradigm-shifting approach to connecting with customers that provides the ultimate competitive advantage, revealing the secret to helping customers understand the benefits of using your products, ideas, or services. Building a StoryBrand teaches: -the seven universal story points all humans respond to -the real reason customers make purchases -how to simplify a brand message so people understand and act on it -how to create the most
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Building a Story Brand - How to communicate your value so people will listen. Fanatical Prospecting - the entire sales process. New books aren't changing the sales game... the same principles apply today as they did 50 years…
on “Ask HN: Great startup B2B sales books (2017-)?” ↗…marketing? There are interesting books that give you lots of tactics for early-stage startups (Traction by Gabriel Weinberg, for example); books that tell how to think about Brand Strategy (for example, Building a Story Brand by Donald Miller); books that delve into psychology (Influence by Robert Cialdini); and many other things. Marketing encompasses high-level strategy, brand, research, market sizing, messaging, positioning,…
on “Why Marketing Flywheels Work” ↗…which I found helpful. (again only for the genre of personal storytelling) https://bookshop.org/books/long-story-short-the-only-storyte... If you're interested in business storytelling, I've heard that "Building a Story Brand" (Donald Miller) is a good primer. https://bookshop.org/books/building-a-storybrand-clarify-you...
on “The man who produced Steve Jobs’ keynotes for 20 years (2018)” ↗…while still challenging them and asking for their best work. I truly believe that people are happier and more fulfilled when they feel challenged by their work and empowered to rise to that challenge. 3. Building a Story Brand by Donald Miller Selling anything is about understanding that the buyer is the hero of their own story, and your job is to sell them the tool helps them succeed. The buyer is Luke, you're Obi Wan, and…
on “Ask HN: Name 3-5 books that had the most impact on your career and knowledge?” ↗Couple of my favourites: building a story brand, obviously awesome and the saas playbook. There’s good advice in this thread that is cautioning about getting stuck in research mode. There’s only so much you can get from books. You need to try and…
on “Ask HN: Must-Read Books for Startups?” ↗