Cover of Becoming Trader Joe

Becoming Trader Joe

by Joe Coulombe, Patty Civalleri, Mark Smeby · first published 2021

3mentions
2recommended by
3HN commenters
2022–2026first – last mentioned

67% recommend33% neutral

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Mentions per year

20 2007: 0 mentions2008: 0 mentions2009: 0 mentions2010: 0 mentions2011: 0 mentions2012: 0 mentions2013: 0 mentions2014: 0 mentions2015: 0 mentions2016: 0 mentions2017: 0 mentions2018: 0 mentions2019: 0 mentions2020: 0 mentions2021: 0 mentions2022: 2 mentions2023: 0 mentions2024: 0 mentions2025: 0 mentions2026: 1 mention200720172026

What Hacker News says

  • slyall · Oct 29, 2022 · Recommends

    …History of New Zealand by Michael King * The years of Lyndon Johnson 2 – Means of Ascent by Robert Caro * Blood, Sweat & Chrome: The Wild and True Story of Mad Max: Fury Road by Kyle Buchanan * Becoming Trader Joe: How I Did Business My Way and Still Beat the Big Guys by Joe Coulombe * How Innovation Works: And Why It Flourishes in Freedom by Matt Ridley * Yeager: An Autobiography by Chuck Yeager * The…

    on “Ask HN: What are some of the best books you have read in 2022?” ↗
  • dlcarrier · Jun 12, 2026 · Recommends

    …My favorite nearby shopping center has a Trader Joe's and a Grocer Outlet, with the former being founded by Joe Coulombe and the latter growing significantly with him on their board. (See his book: Becoming Trader Joe) He had a lot of influence on both, with both still having a noticeably similar obsession with cheap wine and a short time of availability for any given item, but they're both different enough to warrant…

    on “Study Finds Competitors Share Directors More Often Than Previously Known” ↗
  • I read a review of the book "Becoming Trader Joe" by Joe Coulombe who founded the Trader Joe's supermarket chain. One of the very smart things he did was understand how expensive turnover is, so he oriented the company around keeping his employees…

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