Cover of Atari Inc.

Atari Inc.

Business Is Fun

by Marty Goldberg, Curt Vendel · first published 2012

6mentions
3recommended by
4HN commenters
2014–2025first – last mentioned

75% recommend25% neutral

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Mentions per year

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What Hacker News says

  • bane · Dec 9, 2016 · Recommends

    Business is Fun (Vendel, Goldberg) is part one of hopefully a multipart, incredibly researched, history of the company. https://www.amazon.com/Atari-Inc-Business-Curt-Vendel/dp/098... The ANTIC podcast also has some absolutely incredible interviews with folks form the era: https://ataripodcast.libsyn.com/ "Racing the Beam" is a more technical analysis…

    on “Google Makes So Much Money, It Never Had to Worry About Financial Discipline” ↗
  • timbit42 · Apr 2, 2023 · Recommends

    …(Brian Bagnall) Commodore: The Final Years (Brian Bagnall) Commodore: The Inside Story by David Pleasance Back Into The Storm (Bil Herd's time at Commodore) The Future Was Here (Commodore Amiga) Atari Inc.: Business is Fun by Goldberg and Vendel Sophistication and Simplicity: The Life and Times of the Apple II computer iWoz (Steve Wozniak) BREAK OUT: How the Apple II Launched the PC Gaming Industry…

    on “The Joy of Computer History Books” ↗
  • bane · Oct 11, 2014 · Recommends

    An absolutely great book on Atari from formation to breakup is "Atari inc. Business is fun" which includes scans of old advertisements and even contracts from the time period.

    on “The Birth of Pong” ↗
  • bane · Jul 7, 2015 · Recommends

    …Tramiel years. Some samples: There's not many books looking back, but there are a few and they're quite good: http://www.amazon.com/The-Future-Was-Here-Commodore/dp/02620... http://www.amazon.com/Atari-Inc-Business-Complete-History-eb... http://www.amazon.com/Edge-Spectacular-Rise-Fall-Commodore/d... http://www.amazon.com/Steve-Jobs-Walter-Isaacson/dp/14516485... Classic magazines: https://archive.org/details/computermagazines…

    on “Ask HN: How to learn about the history of computing?” ↗
  • jccalhoun · May 17, 2021 · Recommends

    In addition to the books mentioned here, I would also suggest Atari Inc. Business is Fun which is a super well researched book about the early days of Atari. They were going to write a second one but one of the coauthors died last year so I don't know if work continues on…

    on “Great books on classic video games” ↗
  • lordfrito · Apr 16, 2025 · Mentions

    …https://www.timeextension.com/features/flashback-remember-wh... [1] https://www.nostalgianerd.com/the-amiga-story/ [2] https://forums.atariage.com/topic/207245-secret-atari-dram-r... [3] https://www.amazon.com/Atari-Inc-Business-Curt-Vendel/dp/098... [4] https://forums.atariage.com/topic/227211-atari-corp-business...

    on “How Nintendo bled Atari games to death” ↗

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