Asking questions
by Norman M. Bradburn, Seymour Sudman, Brian Wansink · first published 2004
67% recommend33% neutral
Since it was first published more than twenty-five years ago, Asking Questions has become a classic guide for designing questionnaires?the most widely used method for collecting information about people's attitudes and behavior. An essential tool for market researchers advertisers, pollsters, and social scientists, this thoroughly updated and definitive work combines time-proven techniques with the most current research, findings, and methods. The book presents a cognitive approach to questionnaire design and includes timely information on the Internet and electronic resources. Comprehensive a
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I'd ditto the recommendation of http://www.amazon.com/Asking-Questions-Definitive-Questionna... Also, if you're close to a university check out their social science courses for courses on survey/questionnaire design that you might be able to audit. They'll usually be something…
on “Google Surveys: Know What You Are Asking” ↗For anyone interested in the art and science of surveys/customer interviews, I found this book to be quite helpful: http://www.amazon.com/Asking-Questions-Definitive-Questionna... It's written for sociology/anthropology students, but the principles are equally applicable in product conversations. It's filled with lots of best practices for designing questions,…
on “Mistakes startups make when talking to users” ↗If you want to get better at writing surveys - go read "Asking Questions" http://www.amazon.co.uk/Asking-Questions-Definitive-Question... If you actually want to look at how to get better at talking to users - rather than writing surveys - I'd recommend getting a copy of…
on “Mistakes startups make when talking to users” ↗This is what I have noticed several social scientists reference when discussing survey/questionnaire development: http://www.amazon.com/Asking-Questions-Definitive-Questionna...
on “Google Surveys: Know What You Are Asking” ↗