After Steve
by Tripp Mickle · first published 2022
4mentions
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4HN commenters
2022–2025first – last mentioned
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I’ve just finished “After Steve” by Tripp Mickle and it strikes me as a good interpretation of the last 10 years at Apple strategically. - Apple was pretty much dead when Steve Jobs came back but he rescued it through a string of great…
on “Apple’s new App Store tax on ads is a direct shot at Meta” ↗Was the project Titan - the Apple car project - actually initiated by Apple execs & from the strategic PoV? I read the book "After Steve" [1] and I remember reading a section in which there was a lot of grumbling from employees about how Apple is not working on the latest & greatest R&D project and one of them was self-driving cars. Not…
on “Apple to wind down electric car effort after decadelong odyssey” ↗> The book then details a big talent drain from the design team. is this the book you are referring to? https://www.amazon.com/After-Steve-Became-Trillion-Dollar-Co...
on “Last Year on My Mac: Look Back in Disbelief” ↗Don't overcomplicate it. They want to preserve their Services revenue, because Tim Cook is a bean-counter and wants to maintain the profit margin. "After Steve" by Tripp Mickle provides some background. Many Apple indie devs and fanboys are literally screaming. I bet many people @Apple are too. There are so many things the company could do to regain geek-cred.…
on “Apple announces ability to download apps directly from websites in EU” ↗